People wear pink in October to show support for National Breast Cancer Awareness Month. The color pink, especially the pink ribbon, has become a symbol of breast cancer awareness, hope, and solidarity with those affected by the disease. This tradition started in the early 1990s, with the Susan G. Komen Foundation adopting pink as its signature color. Throughout October, people wear pink clothing and accessories to raise awareness, promote early detection, fundraise for research, celebrate survivors, and honor those fighting breast cancer. The choice of October for this awareness campaign dates back to the mid-1980s when October was designated as Breast Cancer Awareness Month to encourage mammograms and early screening.