Alex Pereira says "chama" as a slang term similar to saying "let's go" or "come on" in English. It is an expression of excitement, encouragement, and agreement that has become his signature catchphrase and a way for him to connect with fans. The literal Portuguese meaning of "chama" is "flame," but Pereira uses it as a motivating and charismatic phrase during fights and events. Fans worldwide have embraced it as an emblem of his persona and fighting spirit.