The gold cups in "Love Is Blind" serve a couple of purposes. Primarily, they are a stylistic and aesthetic choice made by the show's creator, Chris Coelen, to give the show a distinctive, recognizable visual element that signals to viewers that they are watching "Love Is Blind." This choice adds a connective, fun motif to the series. Additionally, the opaque nature of the gold cups helps with the show's editing and continuity, allowing editors to splice scenes together seamlessly without showing changes in how full the glasses are or how much time has passed between shots. Contestants drink a variety of beverages from these cups, and the glasses have become somewhat symbolic for those on the show, even inspiring tattoos for some past contestants.
