why does mjf call the belt the triple b

MJF calls the AEW World Championship belt the "Triple B" because it is customized with a brown leather strap featuring Burberry's signature check pattern, matching MJF's well-known Burberry scarf. He dubbed it the "Big Burberry Belt," or "Triple B" for short. MJF rejected the standard AEW belt, calling it tacky and lacking class, and replaced it with this version to reflect his own style and persona.