why does nfl play in london

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Nature

The NFL plays games in London primarily to expand the sport's popularity globally and grow its international fanbase. Since 2007, the NFL has hosted regular-season games in London as part of its International Series, which has become a massive success with sellout crowds and strong media exposure. The league aims to introduce American football to a wider audience, develop grassroots interest internationally, and potentially explore the logistics and market viability of a future London-based NFL team, although establishing a franchise there seems less likely currently. London games also create memorable fan experiences and maintain the NFL's global footprint with multi- year stadium agreements such as that with Tottenham Hotspur Stadium through at least the 2029-2030 NFL season. This international presence aligns with the NFL's long-term goals of globalization while maintaining strong demand and economic benefits in both the UK and the US.