why is cleansing important before applying other skincare products?

Cleansing is important before applying other skincare products because it removes dirt, oil, makeup, bacteria, and impurities that accumulate on the skin throughout the day. This prevents clogged pores and breakouts while supporting the skin's natural renewal process by clearing away dead skin cells. Additionally, cleansing balances the skin's pH and prepares the skin to better absorb serums, moisturizers, and treatments, making them more effective. Without proper cleansing, these impurities create a barrier that can hinder the penetration and effectiveness of other skincare products. Gentle cleansing also contributes to maintaining the skin's natural protective barrier and reducing inflammation, supporting overall skin health and resilience.