Dana White is promoting the Canelo Alvarez vs Terence Crawford fight because he has ventured into boxing promotion with more control through his new company, Zuffa Boxing, in collaboration with Saudi Arabian backer Turki Alalshikh. This event is White's first major boxing promotion, and he is applying some UFC-style presentation techniques to keep the pacing fast and the energy high throughout the night. He believes this fight is a once-in-a- lifetime event because Crawford is moving up two weight classes to face one of the biggest stars in boxing, Canelo, which is a major occasion for fight fans. Additionally, the fight represents a significant business opportunity with expectations for one of the highest live gates in boxing history and global streaming on Netflix, potentially reaching over 300 million subscribers. White hopes to use his expertise in fight promotion and event management to improve the boxing presentation and fan experience, moving away from what he sees as the disorganized nature of typical boxing events.
