Everton's new stadium is called the Hill Dickinson Stadium because of a long- term naming rights partnership with Hill Dickinson, a Liverpool-based law firm founded in 1810. This naming deal is one of the largest stadium naming rights agreements in Europe and reflects the local roots of the law firm, which has a strong community presence in Liverpool. The partnership symbolizes a commitment to progress for both Everton and Hill Dickinson, linking the historic location of the stadium at Bramley-Moore Dock with the firm's maritime origins. The deal reportedly brings significant commercial revenue to the club and was announced ahead of Everton's first competitive home game at the new venue to help fans get used to the stadium's identity under its new name.