TJ Maxx is called TJ Maxx in America because it was founded there in 1976 and established its brand originally in the U.S. The company started as an American discount department store chain with its first stores opening in Massachusetts. The name TJ Maxx remains in America, while for its international stores, particularly in the UK and Europe, the brand is known as TK Maxx to avoid confusion with local retailers like TJ Hughes, a British discount department store chain that existed before TJ Maxx expanded overseas. TJ Maxx operates by buying excess inventory from designer brands already in the U.S., which allows it to offer prices 20-60% lower than traditional department stores. The brand has a strong presence in the U.S. with over 1,000 stores and continues to expand, capitalizing on its tariff-proof business model and competitive pricing that appeals to American consumers. This strategy has made TJ Maxx a significant player in the American retail market and explains why it remains distinctly American in name and operation.