MSNBC has announced plans to rebrand as MS NOW (My Source News Opinion World). The change is tied to a corporate restructuring that splits NBCUniversal assets from MSNBC’s new ownership group, Versant, effectively giving the network an independent identity and avoiding continued ties to NBC News. The rebrand is aimed at signaling autonomy, a refreshed mission, and a dedicated focus on breaking news and opinion journalism. The name change is scheduled to take effect on November 15, with accompanying marketing and on-air elements rolling out in the lead-up to and after the transition.
