MSNBC is rebranding to MS NOW in November 2025. The move is tied to a corporate restructuring that splits NBCUniversal’s operations from MSNBC, forming a new standalone entity under Versant, and includes a broader branding refresh to reflect independence and a redefined mission. Key points:
- New name and meaning: MS NOW stands for My Source for News, Opinion, and the World.
- Official launch timing: The name change is set to take effect on November 15, 2025, with a national marketing campaign to accompany the transition.
- Rationale: The brand shift follows NBCUniversal’s decision to spin off or separate MSNBC from the NBC identity as part of the broader Versant corporate restructuring, allowing the channel to establish its own newsroom, resources, and identity.
- Visual changes: The rebrand includes dropping the NBC peacock logo as part of the separation and adopting a refreshed visual identity aligned with the new name.
- People involved: High-profile on-air talent and executives have participated in the rollout, underscoring continuity of editorial mission (news and opinion coverage) under the new brand.
If you’d like, I can summarize official statements from MSNBC/Versant, or compare how the rollout and messaging differ from typical network brand transitions.
