why is nfl wearing rainbow colors

The NFL is wearing rainbow colors as part of their partnership with the American Cancer Society through the Crucial Catch program. The rainbow colors represent all different types of cancer, symbolized by various colors (e.g., red for blood cancer and lime green for non-Hodgkin lymphoma). This multicolored apparel is worn to raise awareness about cancer and to support the fight against it, moving beyond the previous focus on only breast cancer awareness in October. The program includes wearing rainbow-colored hats, logos, and other gear on the sidelines, and proceeds from related merchandise sales help fund cancer screenings and research. This initiative has been ongoing since 2009 and has raised over $27 million for cancer-related causes.