The reason "Strauss" appears on MLB helmets is due to a multi-year international partnership between Major League Baseball (MLB) and Strauss, a German workwear company. Strauss became the official workwear partner of MLB and Minor League Baseball (MiLB), and as part of this partnership, the Strauss name and logo are featured on MLB batting helmets during the postseason and regular-season games in Europe starting in 2024, as well as on MiLB helmets throughout the season beginning in 2025. This is the first time MLB has a league-wide branding partner on helmets. The partnership runs through 2027. Strauss is not a helmet manufacturer but a workwear brand looking to increase its visibility in the U.S. market through this sports sponsorship, associating itself with the tradition and values of baseball. While some fans have debated the presence of branding on helmets, this sponsorship represents MLB's move toward increased marketing and global brand connections. In summary, Strauss is on MLB helmets because of a sponsorship deal to display their logo as the official workwear partner of MLB and MiLB from 2024 through 2027, marking the first league-wide helmet branding in MLB history.
