The lowercase "n" in the 7-Eleven logo is intentional and was suggested to make the logo look more graceful. According to reports and 7-Eleven itself, the company's president Joe C. "Jodie" Thompson's wife thought that having all capital letters made the logo appear too harsh or aggressive, so she suggested making the last "N" lowercase to soften the appearance. This design choice was to create a more visually pleasing and distinctive look for the logo, despite the rest of the letters being uppercase.
