The book "Why Men Love Bitches" by Sherry Argov is a dating and self-help guide for women focused on encouraging women to be strong, independent, and assertive in relationships. The term "bitch" in the book is defined as an empowered woman who stands up for herself, does not live by others' standards, and maintains her own life, priorities, and boundaries. The book contrasts the "Nice Girl," who may overcompensate and become needy, with the "Bitch," who values herself, maintains independence, and does not sacrifice her identity for a man. It teaches that men are attracted to confident women who have their own lives and self-respect because this dynamic plays well with male ego and makes men more invested and respectful in the relationship. The overall message is about self-love and being self-assured to attract and maintain a healthy romantic partnership.
