Tesla stock is going up primarily due to CEO Elon Musk's recent open-market purchase of approximately $1 billion worth of Tesla shares, signaling strong confidence and commitment to the company. Musk bought around 2.57 million shares at prices between $372 and $396, which positively influenced investor sentiment. Additionally, the Tesla board proposed a $1 trillion incentive stock option plan for Musk, tied to ambitious performance goals, reinforcing belief in Tesla's future growth. Other factors include market optimism about a potential Federal Reserve interest rate cut, which typically benefits high- growth, high-valuation stocks like Tesla by lowering borrowing costs. Tesla's stock has recovered significantly from earlier 2025 lows, helped also by advancements like their AI initiatives and new battery energy storage systems, despite ongoing challenges like softening EV demand and competition. In summary, Musk's stock purchases, the board's incentive plan, hopes for interest rate cuts, and optimism around Tesla’s strategic future are driving the stock price up.