Pantone's 2024 Color of the Year is Peach Fuzz, described as a velvety, gentle peach tone. It has inspired a range of products, including a fragrance with notes of bergamot, osmanthus, orris, orange blossom, Haitian vetiver, and amber
. Additionally, beauty products such as makeup in the Peach Fuzz color are available from various brands
. This color choice reflects a yearning for connection, a sense of community, and care, amidst a world that can often feel isolating, dark, and hard
. The color is meant to convey peace, serenity, and a sense of sensoriality, tenderness, and wellbeing
. The fragrance and beauty industry are embracing this color trend, creating products that resonate with consumers' desire for emotional and physical benefits
. The color is also part of the broader trend of "luxe self-expression," where consumers seek fully flavored and vibrantly colored products
. The Peach Fuzz color is expected to influence product innovation and claims in the beauty industry in the coming years
