Allure is a beauty magazine that provides beauty tips, trends, and product reviews. They have developed their own standard for what they mean when they say "clean" beauty products. Any product that bears the Allure Clean Best of Beauty seal is a Best of Beauty winner that meets the Allure Clean Standard, meaning its free of 15 ingredient classes, including parabens, phthalates, and formaldehyde.
Allure recognizes that not every "natural" ingredient is beneficial to skin and not every "chemical" is harmful or synthetic. They have analyzed the research, talked to experts on all sides, and determined which ingredients they think a "clean" beauty product should not contain. They have also tested clean beauty products to see if they are worth the higher price.
Allure acknowledges that the world of clean beauty can be confusing and misleading, and there is no recognized standard for what constitutes a clean beauty product. They encourage manufacturers to assess their formulas ingredient by ingredient and be transparent about the decisions they make.
In summary, Allure has developed their own standard for what they mean when they say "clean" beauty products, and any product that bears the Allure Clean Best of Beauty seal is free of 15 ingredient classes. They recognize that not every "natural" ingredient is beneficial to skin and not every "chemical" is harmful or synthetic. They encourage manufacturers to assess their formulas ingredient by ingredient and be transparent about the decisions they make.
