Contouring is a makeup technique that enhances, sculpts, or reshapes facial features. Contour palettes are available in cream and powder formulas, and it's best to choose a color that's one, two, or three shades deeper than your foundation. To define the cheekbones, blend the contour formula in the hollow space underneath the cheekbone, and to make the nose look smaller, apply product on the sides of the bridge of the nose. Some of the best contour palettes in 2024 include the KVD Beauty Shade + Light Powder Face Contour Palette, the e.l.f. Cosmetics Cream Contour Palette, and the Scott Barnes Sculpting and Contour Palette. The ingredients of contouring products vary depending on the brand and formula.