how long is prime days

Amazon Prime Days typically last 48 hours. For example, the current Prime Big Deal Days event runs for two days from October 7 to October 8, 2025. Similarly, the main Prime Day event in July 2025 lasted four days (July 8 to July 11), but usually, the event is two days long. The October Prime Big Deal Days is a shorter, fall version of Prime Day designed to offer deals before the holiday season. So, the standard Prime Day or Prime Big Deal Days event usually lasts 2 days (48 hours), although some variations exist where it can extend up to 4 days depending on the year and specific event.