how much did disney lose over kimmel

Disney lost nearly $5 billion in market value following the suspension of Jimmy Kimmel's show on ABC, which led to consumer cancellations of Disney+ and Hulu subscriptions and a 2.39 percent drop in their stock price. This loss was triggered by backlash from viewers associating the suspension with censorship, boycotts, and negative publicity, forcing Disney to reinstate Kimmel's show after a week-long suspension to mitigate further economic damage.