ABC lost close to $70 million in advertising revenue year-to-date due to the indefinite suspension of Jimmy Kimmel's late-night show following his controversial comments about Charlie Kirk. Additionally, the Walt Disney Company, which owns ABC, experienced a significant drop in market value estimated at about $4 billion amid the fallout from the suspension and resulting consumer backlash, including cancellations of Disney+ subscriptions. However, financial experts suggest that ABC might have faced even greater advertising losses had the show continued amid the controversy, as many advertisers tend to avoid association with contentious content. The suspension also caused boycotts and broader brand risks for ABC and Disney.
