Igari makeup is a Japanese makeup trend that focuses on blush and gives the impression of a hangover. The look is achieved by applying blush and eyeshadow around the eyes to intentionally look red and puffy, like one is hungover. The minimalist makeup trend originated in Japan in 2018 and is named after the famous Japanese makeup artist Igari Shinobu. The look is intended to profess vulnerability, like one is in need of care. The Igari “hangover makeup” trend uses shimmery pink and cream-colored shadows in order to highlight the eye’s puffiness. The face is fresh with minimal coverage, letting the skin shine. The key feature of the Igari makeup trend is the blush, which is applied from cheek to cheek and through the bridge of the nose. The look is achieved by using a minimal-coverage foundation and pinpoint concealing areas that need more coverage. The mascara and brows are kept light and natural-looking, and contouring is skipped. The trend has a Kawaii vibe and borrows from other Japanese beauty trends of flushed, just-kissed lips, and rosy eyeshadow. The products used in Igari makeup tutorials vary, but some of the products mentioned in the tutorials include:
- Beauty Blender Original
- Make Up For Ever Ultra UD Concealer
- Lorac Pro Palette 2
- Nars Pro-Prime Eyeshadow Base
- Make Up For Ever Artist Plexi-Gloss in 202 Sweet Pink
- E.l.f. Moisturizing Lipstick
- SKIN79 Hyaluronic Cushion in #23 Natural
There is no information available on the ingredients or materials used in Igari makeup products.
