Max Factor is not cruelty-free. They may test on animals themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law. Max Factor is owned by Coty, a company that tests on animals. Although Max Factor might offer some vegan products, it is still not recommended to use any of their products since they are not cruelty-free.
According to Zoobop, many ingredients used in Max Factor products are questionable and not earth-friendly. Although the brand is relatively clean, they wish some ingredients were replaced with better greener alternatives. Zoobop suggests using verified clean, green, cruelty-free alternatives which are good for you and the planet.
It is important to note that Max Factor is not certified by any organizations. Although companies can be fully cruelty-free without being certified, it’s still a good indicator of their ethical practices. Leaping Bunny and PETA are the two organizations giving out cruelty-free certification.
In summary, Max Factor is not cruelty-free, and it is not recommended to use their products.
