Rare Beauty is a cruelty-free, vegan cosmetics company that is certified by PETAs Global Beauty Without Bunnies. The company is transparent about its sustainability initiatives and acknowledges that it has room to grow. Rare Beautys packaging is 100% recyclable and made with ethically sourced materials certified by the Forest Stewardship Council (FSC). Packages are printed with water-based ink. The tape, tissue paper, welcome card, and outer packaging are all 100% recyclable.
However, Rare Beauty does not market itself as a clean beauty brand, and it does not identify itself as part of that category. The brands website states that "clean" beauty lacks a regulatory definition by the Food and Drug Administration, so they chose not to market their brand as "clean." However, their products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety.
Regarding ingredients, many of Rare Beautys products have a decent list of ingredients with no concerning ingredients. However, many products contain ingredients that some sources recommend avoiding. Rare Beauty is transparent about the ingredients they use and leave out, and they have a list of ingredients they avoid on their website.
In summary, Rare Beauty is a cruelty-free, vegan cosmetics company that is transparent about its sustainability initiatives and acknowledges that it has room to grow. While the company does not market itself as a clean beauty brand, its products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety. However, some of their products contain ingredients that some sources recommend avoiding.
