Paulas Choice is a skincare brand founded by Paula Begun in 1995, known for its science-backed, clean skincare products along with its online ingredient dictionary. The brand is Leaping Bunny certified and is about inclusivity as much as they are about results, with seven collections catering to pretty much every skin type and concern, from acne-prone skin care to clinical skin care. The website even features a handy skin care ingredient dictionary that beauty enthusiasts can use to analyze any skin care product based on its ingredients.
Paulas Choice sells a plethora of different types of products for a variety of skin types and concerns, including cleansers, toners, serums, retinol, moisturizers, sunscreen, and peels. Some of the most popular products include the Skin Perfecting 2% BHA Liquid Exfoliant, which contains salicylic acid and green tea and is excellent at keeping blackheads, whiteheads, and enlarged pores in check.
While there are no specific details on the ingredients or materials used in Paulas Choice products, the brand is known for being formulated free of dyes, fragrances, and phthalates.
Positive aspects of Paulas Choice skincare include its science-backed, clean skincare products, inclusivity, and the online ingredient dictionary that allows users to analyze any skin care product based on its ingredients. Negative aspects are not mentioned in the search results.
