Sam Elsom is a former high-end fashion designer who has now pivoted to sustainable farming, specifically seaweed farming, to tackle climate change. He founded Elsom Holdings in 2004, which was a brand-turned-partner of sustainable fashion solutions that explored both environmentally and socially-sustainable methods of manufacturing. The brand partnered with the likes of MTV, General Pants, Quiksilver, and One Teaspoon to usher in a more accountable form of brand design long before consumers demanded it. Elsoms garments were made from organic cottons, silks, angora jersey, and eco-friendly synthetic materials. His label, Elsom, was focused on high-end sustainable fashion, and his pieces were tailored with aching precision and a slick and sexy aesthetic. Elsom experimented with a variety of material futures, including fibres made from cows milk and sequins made of recycled plastic bottles, but it was his discovery of the power of seaweed in the late 2010s that really got him excited.
Positive:
- Sam Elsoms brand, Elsom Holdings, partnered with the likes of MTV, General Pants, Quiksilver, and One Teaspoon to usher in a more accountable form of brand design long before consumers demanded it.
- Elsoms garments were tailored with aching precision and a slick and sexy aesthetic.
Negative:
- Consumers were unprepared to pay the extra cost for Elsoms sustainable garments.
Ingredients or materials:
- Elsoms garments were made from organic cottons, silks, angora jersey, and eco-friendly synthetic materials.
