Sensodyne is a brand of toothpaste and mouthwash that is marketed towards people with sensitive teeth. The company offers a range of products that include special formulas for teeth whitening, plaque removal, fresh breath, and gum health. Sensodyne toothpastes are designed to relieve tooth sensitivity, restore gum health, and reharden enamel. They also help to repair deep inside the tooth to relieve sensitivity, whiten teeth, and promote healthy gums. Sensodyne toothbrushes have 2.5x better pressure control and are designed for sensitive teeth relief in 3 days. Sensodyne is owned by Haleon, a British multinational consumer healthcare corporation, and is marketed worldwide. The toothpaste was first marketed in 1961 as a desensitizing toothpaste based on a strontium formula. Sensodyne products sold in the United States do not contain calcium sodium phosphosilicate (Novamin).