Here are some natural and non-toxic makeup brands that are suitable for teens and tweens, along with some positive and negative aspects of each:
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Clover: This brand has a variety of makeup such as blush, mascara, lip gloss, and foundation. The Plush Pigment Eyeshadow Sticks and Glow Stick Illuminators are easy to use and have some shimmer to them. The brand is affordable, accessible, and has a youthful vibe.
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Burt’s Bees: This brand has been making Earth-friendly personal care products for over 30 years, and its makeup collection upholds that same standard. Its eyes, lips, and face formulas include responsibly sourced ingredients. The brand is affordable and has a rating of 1-2 on the EWG scale.
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W3LL PEOPLE: This brand offers a natural, non-GMO concealer with a mousse-like texture that blends easily and provides coverage. It is free of parabens, sulfates, synthetic fragrances, and other harmful ingredients. The brand is cruelty-free and has a limited color range.
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E.L.F Studio: This brand offers a range of non-toxic drugstore makeup products that are approved by the EWG and have a rating of 1-2. The Fit Me Foundation and Maybelline Baby Skin Pore Eraser have good ratings. The brand is affordable and accessible.
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NOTO: This gender-fluid makeup brand was developed with minimalists in mind. Its collection is vegan, crafted in small batches, and made from organic plant-based ingredients. Its bottles are made of glass, the plastics of PCR material, and the boxes are biodegradable. The brand offers a refill program for emptied bottles.
Its important for teens to avoid endocrine-disrupting ingredients, which are found in many products marketed to kids and teenagers. Some of the worst contaminants include dyes synthesized from coal tar, endocrine disruptors, formaldehyde, synthetic fragrances, and talc contaminated with asbestos and heavy metals.