Tagalog term for toothpaste is "pasimada" or "kremang pansipilyo"
. However, Filipinos simply call toothpaste as it is, or "tutpeyst"
. In the Philippines, Lamoiyan Corporation is the first local toothpaste company that dared to compete with Colgate and Founded by Filipino businessman Cecilio K. Pedro in 1988, Lamoiyan manufactures Hapee toothpaste, a cheaper alternative to famous international brands
. Hapee Toothpaste is available in various flavors and is known for its mouth defense technology that kills 99.9% of mouth bacteria, sugar acid defense, and maximum fluoride protection
. Toothpaste ingredients vary widely but often include
:
- Abrasives (e.g., aluminum hydroxide, calcium carbonate, magnesium carbonate)
- Fluoride
- Detergent
- Humectants (e.g., sorbitol, glycerol, glycol)
- Flavors (e.g., sodium fluoride, sodium monofluorophosphate, stannous fluoride)
- Preservatives and therapeutic agents
Some toothpaste products also contain herbal ingredients (e.g., chamomile, neem, chitosan, aloe vera) and natural or plant extracts (e.g., hinokitiol)
. These ingredients help prevent dental diseases with regular use and provide various benefits to the teeth and gums
