The "We Do Not Care Club" is a social media movement and informal community founded by Melani Sanders, aimed primarily at women going through perimenopause and menopause. It celebrates women who have stopped trying to conform to societal expectations and stopped caring about others' judgments. The club encourages honesty and freedom from outdated rules about how women should look or behave, embracing imperfections like going braless, mismatched clothing, unpainted toenails, and other signs of self-acceptance and realness. It has grown into a widely followed movement with a strong online presence, inspiring women globally to embrace midlife with humor, boldness, and authenticity rather than shame or silence. Key aspects include:
- Founded by Melani Sanders, who shares candid videos and messages about what women in midlife no longer care about.
- Focuses on breaking silence around menopause and perimenopause.
- Encourages women to stop performing for others and to embrace their true selves.
- Gained millions of followers across Instagram, TikTok, and other platforms.
- The community shares daily posts about what they "do not care" about, turning it into a rallying cry for empowerment and self-acceptance.
This movement is not just about humor but also about advocacy for women's health and well-being during midlife transitions.
