On Instagram, a good limit for posting is about 3 to 5 times per week, with daily Stories recommended (around 2-3 Stories per day) along with the use of Reels for better engagement. Too frequent posting beyond that on Instagram feed may reduce quality perception and engagement. For Instagram Stories, posting around 6 times a day spaced out is suggested but avoid overwhelming the audience with too many stories.
For Reddit, posting frequency limits depend on the size and culture of each subreddit. General guidelines are:
- Small subreddits (under 50k members): 1 to 2 posts per week.
- Medium subreddits (50k to 500k members): 2 to 4 posts per week.
- Large subreddits (over 500k members): up to 1 post per day max.
- Brand-owned subreddits: multiple posts per week or daily if content varies.
There are also rate limits for all Reddit accounts to prevent spam, typically allowing posting once every 10 to 15 minutes for new accounts, but this can vary as accounts gain karma and age. Subreddit-specific posting rules may further limit how often one can post.
Summary Table of Limits
Platform| Posting Frequency Limit
---|---
Instagram Feed| 3 to 5 times per week
Instagram Stories| Up to 6 times per day spaced out
Reddit Small Subs| 1-2 posts per week
Reddit Medium Subs| 2-4 posts per week
Reddit Large Subs| 1 post per day max
Reddit Brand Subs| Multiple times per week, daily ok
These guidelines balance visibility and engagement without overwhelming audiences or risking bans. Timing and content quality also play key roles in success on both platforms.
