Wella Color Charm is a range of hair coloring and lightening products that provide long-lasting results for all hair types. The Wella Color Charm Shade Palette organizes its shade range in a logical way utilizing a color-coded tonal family system. This system helps you to quickly identify each family and provides a logical position on the Wella Color Charm swatch chart to allow for easy shade selection. The five tonal families are red, gold, natural, ash, and warm.
Wella Color Charm uses an international Level and Tone system for identifying each shade. This system enables logical and consistent shade selection so that you can formulate your colors with total confidence for perfect results every time. The level describes how light or dark a color is regardless of its tonal character, and it is represented by a numeric system based on international standards.
Wella Color Charm Permanent Liquid Color provides reliable results, and the color you want is always the color you get. It comes in liquid form, making it quick and easy to apply. Wella Color Charm Permanent Gel provides the speed of liquid and the conditioning and convenience of crème.
Wella Color Charm Demi-Permanent Color is a gentler formula that is free of animal-derived ingredients, ammonia, gluten, parabens, and phthalates. It features Shea Butter and is gentler on all hair textures.
Wella Color Charm Permanent Liquid Toners neutralize brass with up to 90% less breakage, creating hard-to-achieve shades of blonde.
Overall, Wella Color Charm provides a range of hair coloring and lightening products that are reliable, easy to use, and provide long-lasting results.
