what are values

Values are beliefs or principles that guide a persons behavior and decision-making. They are broad preferences concerning appropriate courses of actions or outcomes, reflecting a person's sense of right and wrong or what "ought" to be. Values can be individual or communal, and they can be used for the purpose of ethical or ideological integrity. They are important because they provide a sense of direction and purpose in life, help us to know what is right and wrong, and guide our behavior. Without values, we would be lost and without direction. There are different types of values, including personal values, cultural values, social values, and moral values. Personal values are those that are important to an individual, while cultural values are those that are