what does jay z have to do with the superbowl

Jay-Z's involvement with the Super Bowl centers on his partnership with the NFL through his company Roc Nation, which began in 2019. Under this partnership, Jay-Z acts as the NFL's "live music entertainment strategist," responsible for shaping the Super Bowl Halftime Show lineup and advancing the league's social justice initiatives. He makes the final decision on which artists perform, focusing on culturally impactful and relevant choices, mostly featuring hip-hop and other influential artists. This collaboration was intended both to revitalize the halftime show and promote social activism related to racial injustice. Jay-Z's work with the Super Bowl halftime has included producing shows featuring artists like Shakira, Jennifer Lopez, Kendrick Lamar, and Bad Bunny. His partnership with the NFL is a multi-year deal reportedly worth $25 million, focused on both entertainment and social impact efforts within the league.