As of September 2023, there have been reports and rumors about artists potentially leaving Scooter Brauns management company, SB Projects. However, the exact details of these situations are not entirely clear, and some sources have described the split as amicable. Here's what we know:
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Justin Bieber and Ariana Grande: Despite rumors, both Justin Bieber and Ariana Grande are still being managed by Scooter Braun's team at SB Projects.
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Demi Lovato: Sources told Billboard that Demi Lovato had parted ways with Braun, and a source told Variety that the split was amicable.
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Idina Menzel: Braun's firm, SB Projects, also amicably split with Idina Menzel.
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Negotiations and larger role: All of Scooter Braun's clients are under contract, and negotiations have been ongoing for several months as Braun steps into his larger role.
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HYBE America: Braun recently became the CEO of HYBE America, a new branch of the Korean talent group that assembled BTS. This new role suggests that Braun's focus may be shifting towards his responsibilities at HYBE America.
