Scooter Braun is a music executive and celebrity manager who has been in the news recently due to reports that his high-profile clients are leaving him. The situation has been described as a "Scooter Braun exodus". Here is a summary of what has been reported:
- In 2019, Scooter Braun acquired Taylor Swifts music masters when he purchased her former record label, Big Machine Records. Taylor Swift was unhappy about this, as she had been trying to buy back her own masters.
- In August 2023, reports began to surface that several of Scooter Brauns clients were leaving him, including Demi Lovato, Idina Menzel, Justin Bieber, Ariana Grande, J Balvin, and Carly Rae Jepsen.
- A source familiar with the matter told NBC News that Brauns firm, SB Projects, amicably split with Demi Lovato and Idina Menzel.
- Braun recently became the CEO of HYBE America, a new branch of the Korean talent group that assembled BTS. Brauns new role means hes likely spending less time working on SB Projects.
- According to a source cited by Variety, "All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO. People are spreading rumors based on what they know, but they are off. Scooters team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like".
- Another source told Variety that the departures are due to changes in Brauns career.
- Yet another source told the outlet that the changes might be due to issues with Brauns behavior. "Hes imploding . . . Its a different world since the pandemic," the source said. "You just cant be an asshole like that anymore".
In summary, the situation with Scooter Braun appears to be complex and multifaceted, with various factors potentially contributing to the reported departures of his clients.
