what is a facebook reel

Facebook Reels is a short-form video-sharing platform offered by Facebook, similar to Instagram Reels and TikTok. It allows content creators, influencers, and marketers to post short videos of up to 60 seconds with music, viral audio clips, and effects. Facebook Reels was originally released in the United States in September 2021, following Indias TikTok ban, and was globally released in February 2022. Facebook launched the Reels Play Bonus program as a way to reward outstanding Reels creators, and began testing an ad monetization platform for Reels content in February 2022. To access Facebook Reels, users can go to the Reels tab on their homepage, the Watch tab, or the Menu tab. Facebook Reels offers video editing, similar to TikTok and Instagram Reels, and users can stitch together multiple clips into one Reel within the app or upload them from their device.