what is a linkedin impression

LinkedIn impressions refer to the number of times a user sees your post, video, update, or article on their LinkedIn feed, whether they engage with it or not. Impressions are counted when your content is displayed or seen by a user on their LinkedIn page for at least 300 milliseconds. Unique impressions are the number of times your content is shown to individual LinkedIn members, and when a piece of content shows up multiple times for the same person, it will only count as one unique impression. Impressions can be split into two categories: organic and paid. Organic impressions refer to the number of times LinkedIn users may see your unpaid content, while paid impressions refer to the number of times your paid LinkedIn advertising or sponsored content is put in front of users. The number of impressions your content receives on LinkedIn is an essential metric that helps you measure your contents reach and visibility. It represents how many people have seen your post, which means that the more impressions you have, the more eyeballs your content is getting.