what is adobe experience manager

11 months ago 26
Nature

Adobe Experience Manager (AEM) is a software solution that combines digital asset management and content management into a unified solution for delivering timely, relevant, and personal experiences. It is a comprehensive content management solution for building websites, mobile apps, and forms. AEM streamlines the process of managing content assets, allowing organizations to create, manage, and deliver content across every digital touchpoint. Some key features of AEM include:

  • Content Management: AEM is a content management system (CMS) that allows marketers and developers to create, manage, and publish content across multiple channels.

  • Digital Asset Management: AEM is also a digital asset management (DAM) system that allows users to manage digital assets such as images, videos, and documents.

  • Forms: AEM Forms is an end-to-end digital document solution that makes it easy to create responsive forms that customers can easily complete and securely e-sign.

  • Cloud Service: AEM is available as a cloud-native enterprise-grade content management system, which means users can access it in the cloud with optimal performance, great service level agreements, and enterprise-grade security.

AEM integrates with other Adobe products such as Creative Cloud, Analytics Cloud, and Marketo to provide a more complete view of web activity and customer engagement. It also offers automation and smart tools to rapidly source, adapt, and deliver assets across audiences and channels.