what is affiliate

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup, or sale they generate for a merchant. It is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser. Affiliates can be individuals or companies that market the seller’s product in an appealing way to potential consumers. They may use various methods such as organic search engine optimization, paid search engine marketing, email marketing, content marketing, display advertising, and organic social media marketing to generate sales. Affiliate marketing can reward affiliates for sales, leads, free-trial users, clicks to a website, or getting downloads for an app. There are different types of affiliate marketing, including related affiliate marketing, involved affiliate marketing, and unattached affiliate marketing, each with its own characteristics and requirements. Overall, affiliate marketing is a revenue-sharing marketing method in which a third-party affiliate advertises a business’s goods or services to help them meet sales or marketing goals.