B2C sales refers to the process of selling products and services directly to consumers, with no middle person. It is a retail model where products or services move directly from a business to the end-user who has purchased the goods or services for personal use. B2C sales typically refer to online retailers who sell products and services to consumers through the internet. Examples of B2C sales reps would be sales reps selling cars, gym memberships, or stereo systems. B2C salespeople generally only have one decision-maker they must convince: the consumer themselves.
Some key differences between B2C and B2B sales include:
- Market size: B2C businesses can afford to spend less on marketing than a B2B company could, and still attract tons of customers.
- Leads per salesperson: B2C salespeople generally have a higher volume of leads to work with than B2B salespeople.
- Sales cycle: B2C sales is a much shorter sales cycle, usually involving low-effort inbound marketing strategies that bring the customer to you after they’ve already done a fair amount of research.
- User needs: B2C sales solve a problem in a consumer’s life with a product, while B2B sales solve a business problem or help an employee excel at their job.
- Decision-making process: B2C sales typically only involve one decision-maker, the consumer themselves.
- Value per customer: B2C businesses tend to have a lower value per customer, but a higher volume of customers.
- Salesperson experience: B2C sales is more personal and informal, often requiring no more than a half hour or so to find out what the customer is looking for, discuss your product, and make the sale.
