Baidu, Inc. is a Chinese multinational technology company that specializes in internet-related services, products, and artificial intelligence (AI) . It was founded in January 2000 by Robin Li and Eric Xu and is headquartered in Beijings Haidian District. Here are some key facts about Baidu:
- Baidu is one of the largest AI and internet companies in the world.
- Its services and products are similar to those of Google, but its focus is on China, where it controls most of the search market share.
- Baidus core business is providing internet-related services and products, including a search engine for websites, audio files, and images.
- It also offers a wide range of services such as maps, translation, e-commerce, music streaming, and a mobile app marketplace.
- Baidus competitors include Google Hong Kong, Yahoo! China, Microsoft Bing, and smaller regional players.
- Baidus primary revenue stream comes from search engine marketing (SEM) services, using a pay-for-placement (P4P) method where users see advertisements relevant to their search results.
- Baidus P4P platform helps customers with SEO and keyword choice to help their webpages place better in search results.
- Baidu also has a Global Business Unit, called DU Group or DU Apps Studio, that provides apps and services to more than 2 billion active users worldwide.
Baidu is comparable to Google in terms of the services it provides, but it is focused on the Chinese market where it is the dominant search engine company.
