what is conference tourism

Conference tourism is a type of travel that involves people attending work meetings and business events in a common destination. It is a form of travel that turns over huge sums of money each year and meets the needs of a growing segment of travelers. Conference tourism is part of the MICE sector, which stands for Meetings, Incentives, Conventions, and Events. This type of tourism is not seasonal, unlike traditional holiday tourism, and people travel for work both in the summer and winter alike, which creates a whole market that revolves around trade fairs and conferences. Conference tourism has countless benefits, including activating the economy in general while tightening the relationship between the destination and its technological development. The MICE industry is known for its extensive planning and demanding clientele.