Desk research, also known as secondary research or documentary research, is a type of research that relies on data that has already been collected and published by others. It involves analyzing and synthesizing existing data and sources rather than conducting primary data collection through fieldwork or surveys. Desk research is not about collecting data, but rather reviewing previous research findings to gain a broad understanding of the field. It is a cost-effective method and a popular choice for businesses and organizations as not everyone can pay large sums of money to conduct research and collect data.
Here are some key points about desk research:
- Desk research is based on the material published in reports, academic papers, government documents, statistical databases, and historical records.
- It is a critical first step in any research project, as it helps to determine what information is not already available.
- Desk research can vary in credibility depending on where the data is coming from and who is sharing research.
- Although the data is readily available, the credibility and authenticity of the available information must be assessed.
- Desk research should not be used as a substitute for primary research, but rather as a complement or supplement.
- Desk research is a cost-effective tool for gaining insights into a research topic.
To summarize, desk research is a type of research that relies on existing data and sources to gain insights into a research topic. It is a critical first step in any research project and a cost-effective tool for gaining insights into a research topic.
