Dubai chocolate is a viral chocolate bar that originated in Dubai in 2021. It is a milk chocolate bar filled with a rich pistachio-tahini cream and crunchy kataifi (shredded filo pastry), creating a unique texture contrast between creamy and crunchy. It was created by Sarah Hamouda, a British-Egyptian dessert chocolatier, inspired by pregnancy cravings. The bar gained global popularity through social media, particularly TikTok, where influencers showcased its indulgent and photogenic qualities. Dubai chocolate taps into Middle Eastern dessert traditions and is celebrated for its satisfying multi- textural experience and visual appeal. Its limited availability, luxury association, and social media buzz have made it a global trend, appearing in many cafes, supermarkets, and even special edition products worldwide.
Why Dubai Chocolate Is Everywhere
- The treat's viral rise was driven by influencer videos and social media, which sparked worldwide curiosity and demand.
- It embodies indulgence, nostalgia, and a trendy appeal, making it highly shareable and craveable especially among millennials and Gen Z consumers.
- The combination of pistachio, tahini, and kataifi wrapped in chocolate offers a novel dessert experience that distinguishes it from traditional chocolates.
- The exclusivity of the original bars, released in limited batches mainly in Dubai, creates hype and a fear of missing out.
- Retailers and restaurants globally have introduced their own versions due to its massive consumer interest, further increasing its availability and visibility outside Dubai.
In summary, Dubai chocolate is everywhere because it is a novel, aesthetically pleasing, and indulgent dessert born out of regional flavors but spread globally through social media influence and consumer cravings for something new and trendy.
