what is embed

Embedding refers to the integration of links, images, videos, gifs, and other content into social media posts or other web media. It can also refer to the process of including text, sound, images, video, etc. in a computer file, email message, or on a website. Embedded content appears as part of a post and supplies a visual element that encourages increased click-through and engagement. The <embed> HTML element is used to embed external content at the specified point in the document. It is provided by an external application or other source of interactive content such as a browser plug-in. The purpose of embedding is to make content an integral part of a webpage or document, rather than just linking to it.