what is google ads

Google Ads is an online advertising platform developed by Google that allows advertisers to bid to display brief advertisements, service offerings, product listings, and videos to web users. It is a pay-per-click (PPC) advertising platform, where advertisers pay per click (or impression) on an ad. Google Ads can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services. Businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more. Google Ads accounts are managed online, so advertisers can create and change their ad campaign at any time, including ad text, settings, and budget. There is no minimum spending commitment, and advertisers set and control their own budget. Google Ads is the main source of revenue for Alphabet Inc., contributing US$224.47 billion in revenue in 2022.