Google AdWords, now known as Google Ads, is an advertising system developed by Google to help businesses reach their online target markets through its search engine platform and partner sites. It is a pay-per-click marketplace where companies bid to have their website ranked at the top of the search results page based on pre-determined keywords. Here are some key points about Google Ads:
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Keywords: Google Ads is focused around keywords, which are the words that people are most likely to use when searching for a product or service. Advertisers create ads with a specific offer and choose a list of keywords to target that are relevant to the offer. When someone searches on Google, Google will check to see if any advertisers are bidding on those keywords and, if so, will display the ads at the top of the search results page.
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Bidding: Advertisers set a budget and a bid, which is the maximum amount they are willing to pay per click. Google will only show an ad to people if others arent bidding more on average. The quality of the ad, along with the relevancy of the landing page, all influences the likelihood of a bid winning.
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Types of Ads: The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertisers products and services. Businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.
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Benefits: Google Ads can help businesses improve brand awareness and drive qualified traffic to their site. Other benefits include the ability to create and change ad campaigns at any time, set and control your own budget, and measure the impact of your ad.
Overall, Google Ads is a powerful tool for businesses to reach their target audience and drive traffic to their website.
