Google Tag Manager (GTM) is a free tool from Google that allows marketers to install, manage, and store marketing tags without modifying website code. It is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. GTM is integrated with Firebase, Googles platform for mobile developers across iOS and Android, and extends its capabilities for developers and marketers.
GTM enables marketers to install, manage, and deploy marketing tags from within its software instead of in website code. This mitigates issues that arise from adding and changing code, such as forgetting about, losing, or breaking tags or other website elements. GTM allows you to specify what information to send to Google Analytics, such as track type, event tracking parameters, and action taken by the user.
GTM provides the following container types: Android apps, iOS apps, and web. A GTM container is made up of multiple web tags or mobile app tags and a set of rules for these tags. GTM creates and logs a new version of the code whenever you publish changes, allowing you to view past and present changes and revert to previous versions if necessary. GTM also enables multiple workspaces for team members to work simultaneously without overwriting each others progress.
In summary, GTM is a free tool from Google that allows marketers to install, manage, and store marketing tags without modifying website code. It is a tag management system that enables you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. GTM is integrated with Firebase and provides multiple container types and workspaces for team members to work simultaneously.
